Once produced media must be available central, crossmedial and instantenously for the employment in print purposes, internet or internal adoption, e.g. for presentations. To ensure this, audiovisual search and the distribution of assets must be provided by right-based access. Further on, the admission of all media, their categorization, listing and indexing (by meta data editorship) is indispensible.

This complex setting of tasks is handled day-to-day in all enterprises by experienced and expensive coworkers in cost- and time-intensive work, decentralized and individually structured. And this although secretariats, PR- and marketing departments, purchase, sales, logistics and parts of the production departments are using the same assets for different requirements of their daily business. Therefore it is crucial to ensure the reuse of precious media and marketing assets.